You are a Salesperson, strike one

You are a “Salesperson” OK that’s one strike against you.  You have to know right upfront that if you are in sales you’re “guilty by association”.

Let us play a game of word association…I say a word and you say the very first word that pops into your mind.

Sales! OK I think I heard you say…pushy, annoying, greedy, aggressive, dishonest, egotistical, and solicitor.

Pretty sure I didn’t hear…resource, expert, professional, solution, caring, value, or partner…but it could have been!

If you think the title change on you business card or the position you reference yourself to the gatekeeper is going to disguise that you’re a salesperson you’re wrong…I know now you’re probably a consultant, adviser, specialist, area or territory manager since it’s harder to find any sales associates or account executives.  

In today’s competitive environment it may be necessary to remove sales from your “title” but don’t misrepresent the role you play within your organization. You are a “Salesperson” and though your clients may have their guards up you have every opportunity to separate yourself from the pack and emerge the leader because of the way you:

Think                                                                                                                                                                                                                                    Act                                                                                                                                                                                                                                       Talk                                                                                                                                                                                                                                  Listen                                                                                                                                                                                                                                   and Perform


Don’t ever shy away from who and what you are. Most products and services sold remain simple and straightforward. It’s your unique talents that make you ideal for your role.


About Richard Scudder

I possess a passion to see others succeed in sales. After 25 years of sales and sales management it is with confidence I say “it is direction, not perfection” that counts. I partner with organizations to improve the performance of their sales associates. My clients and I share in common investing in their greatest resource “their people”. I facilitate motivational training that is fun, unique and creates a positive impact on sales performance. For more information on training sessions or speaking before your group contact me. 615-440-7219

Posted on April 16, 2012, in Sales Training and tagged , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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