Engage, don’t just present

Image

In the sales world I hear the word present a lot more often than the word engage.  Sales people are always talking about quality presentations.  If you go to the website of a large training organization my money is on you finding “effective presentation” somewhere in the course catalog.  I don’t know about you, but I rarely need another presentation as I am presented with stuff everyday.  The radio advertisements on my morning drive, the menu at lunch and the prime time TV commercials at night.  During my business day it’s the latest proposal, the 25 emails in my inbox by 10 am, or the 1 hour conference call that only needed to last 20 minutes.  However, if I am truly engaged by someone I would consider that the cornerstone of my day.

Do you think PowerPoint when you think visual presentation? As a presenter an audience is all you need for engagement, but throw in the slides and you immediately create the opportunity for distraction or disconnect between you and your audience.  When you do use visuals in your presentation remember it is to serve the message, but it’s the message that must engage your audience.

When meeting face to face nothing is more effective than back and forth conversations with eye to eye contact. It is that personal contact that keeps both parties engaged.  Don’t let that brochure, data, or samples disrupt the all important personal interaction.  Once you’re gone that brochure you left behind with all the features and benefits will serve as a great reminder of the quality of your meeting.

To engage is to connect.  At the end the day all the matters is if you and the content of your message connected with your audience.

Advertisements

About Richard Scudder

I possess a passion to see others succeed in sales. After 25 years of sales and sales management it is with confidence I say “it is direction, not perfection” that counts. I partner with organizations to improve the performance of their sales associates. My clients and I share in common investing in their greatest resource “their people”. I facilitate motivational training that is fun, unique and creates a positive impact on sales performance. For more information on training sessions or speaking before your group contact me. scudderperformancepartners@gmail.com 615-440-7219

Posted on May 27, 2012, in Sales Training and tagged , , , , , . Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: