Your Elevator Pitch!
Posted by Richard Scudder
The “Elevator Pitch”, if you represent a company, product, or service chances are you have one. Furthermore it’s probably well practiced and rehearsed. I’m of the opinion every business person needs one. Being able to speak about your business in just a matter of minutes in a way that attracts your audience is extremely important. It would seem there’s just no downside to an elevator pitch, but not so fast. There are a few mistakes I hear in elevator pitches.
Some believe their elevator pitch is to only be used in an impromptu chance meeting, but there is no better time than a during a planned call or meeting to deliver this message. It’s just as important to quickly capture the attention of your audience in a formal setting.
Consider the following rather you find yourself giving your elevator pitch on the move or sitting at the conference table.
– Keep it current as every business grows or changes and your pitch needs to evolve with you
– There is NO PERFECT PITCH (Your audiences will never be exactly the same)
– Don’t just tell, differentiate!
– Don’t sell EVERYTHING about you and your business.
– Be honest and resist exaggeration or embellishment
– Be aligned with your BRAND
In the spirit of the elevator pitch I’ll close with: It is essential to have the ability to promote your company, product, services, and yourself through a short, clear, and concise message to an unfamiliar audience. Practice because it’s more than a pitch it’s a first and lasting impression. Remember the goal is simple: Make certain your audience understands what you are saying and that there is value in it for them.