Feedback…do you always want it?
Even though I’ve been in sales for a long time I still need to stay on top of things, including myself. A good evaluation can sometimes be hard but it’s essential to becoming better. I still find the more comfortable I get with being uncomfortable and putting myself out there the more I learn. Every now and then, you need to ask someone you trust to shoot it to you straight, to sit in on one of your sales calls and give you feedback afterwards.
All feedback, even if it stings a little, is positive as long as you learn from it.