How we spend our money and time largely define who we are and what we become.
OK before I make a point on MONEY I’m not going to go all Suze Orman or Dave Ramsey on you. I will just say I have experienced times I’ve had no money (as in BROKE) and times I’ve had a lot, but never a time money defined who I am. I’ve invested it wisely and spent it foolishly (I think most can relate). However, the reason I bring up money is in the business world we all know and recognize ROI. The Merriam-Webster definition of ROI is: return on investment. That’s it, that short of a definition for a term we hire CFO’s, accounting firms, and financial analyst to measure and report for us.
I went to Merriam-Webster and searched RON and I got: “The word you’ve entered isn’t in the dictionary”. It’s 2014 wake up Merriam-Webster we all know that time is money and the work related time we spend interacting with others often falls under business networking. So therefore RON is: return on networking.
Today I spend more time online on Linkedin and less time attending Chamber meetings than in the past because it simply provides a better RON for me. Linkedin, Facebook, Twitter, industry associations, conferences, trade shows, BNI, Chamber of Commerce, and independent networking all work at different levels for people.
I encourage you to look at your present business networking and compare it to where your business comes from; the people and groups you spend the most time with and how it relates to who your customers and clients are.
Networking is an activity most all of us participate in at varying degrees but the results of those business networking activities are not easy to measure. I didn’t write this post to drill down into the “science” of RON, I brought it up because I’m confident there is a parallel between heightened awareness of business networking and an improved RON.