In sales we often find ourselves in a competitive environment. If we are one of many that make up a sales team we are sure to find ourselves in a dollar, unit or transaction ranking. If we are the only one selling as an owner or solopreneur then we will inevitably rank ourselves against competitors that are selling the same type product or service. Sales is competitive and when there is a competition you can bet there is a scoreboard or time clock nearby.
The first and most natural common benchmark we get judged or judge ourselves on is how my sales stacks up against others. It can be a fair assessment at times and lord knows there is no shortage of analytics to draw conclusions from. My word of caution is that most of the time things simply are not always as they appear. If you hang around in sales long enough I can guarantee you’re going to have some high highs and some really low lows.
I try my best to know my competition rather its internal or external competitors but the one person I always know I know better is me. That’s why I find comfort in “Don’t compare your inside to someone else’s outside” – unknown. If I know I’m giving it 100%. If I know I’m exploring and learning. If I know I’m progressing. If I know I have passion. I’ll take that over what I think I know about the sales person that ranks a position above me.